Outreach emails, checking on the upcoming meetings, demos, prep, research, updating CRM… There's just a lot that the sales team does. A little help wouldn't hurt.

AI sales assistant software use generative AI and machine learning to automate repetitive tasks, help in cracking deals and ultimately, reaching their sales goals with more confidence. But, where should you start? In this blog, we discuss top AI sales tools that can help sales teams sell more in 2024. 

How to select the best AI sales assistant?

AI is not here to replace the human touch, but to assist your sales team in the entire sales process. AI sales assistants can automate repetitive tasks, mundane tasks and help in improving creativity and productivity of your sales teams. 

For example, Al sales assistant can use prospect information along with your company documents to identify a solid use case and draft a relevant pitch which is better than using a generic pitch during sales calls. 

But with all the buzzwords and claims, it's easy to get lost in the hype. That's where we come in. Here are some tips to select the best AI sales assistant software. 

First, ditch the one-size-fits-all mentality. 

Every sales team is different, with unique needs and goals. Start by understand your goals with AI sales assistant and ask the hard questions:

  • What tasks are draining your team's time and energy? Lead qualification? Repetitive outreach? Data entry?
  • What level of customization is crucial? Pre-built assistants offer quick wins, but custom solutions can be tailored to your specific processes.
  • What's your team's technical savvy? User-friendly interfaces and robust support are essential for seamless adoption.
  • Budget matters. Consider pricing models and scalability as your team grows.
  • Integrations are key. Does it connect with your CRM, calendar, or social media platforms?

Now, for the next step, your need to evaluate the AI sales assistant software:

  • Feature comparison chart: List your needs and compare features across different assistants.
  • Read user reviews and case studies. See how real companies have used the tools and the impact they've experienced.
  • Demands demos and free trials. Test the interface, features, and compatibility with your workflow.
  • Security and compliance are non-negotiable. Ensure the platform adheres to industry standards and protects data privacy.
  • Don't underestimate customer support. Responsive and helpful support is invaluable for smooth implementation and ongoing use.

Remember, it's not just about the features. 

Look for a partner who understands your business and can offer ongoing guidance and support. It is always better to go with a product that is backed by seasoned experts who know the AI game inside out instead of someone who is just building another AI wrapper. 

The best AI sales assistants 

We’ve put together an AI sales toolkit for the sales team out there. We’ll cover these tools in detail. 

  • Alltius - for every phase of the selling & admin process
  • Gong - for sales calls analysis 
  • Clay - for lead scraping 
  • Otter ai - for sales meeting notes 
  • Orum - for sales training using AI avatars 


Alltius sales AI assistant software

Alltius is a generative AI platform that allows sales teams to create skillful AI sales assistants. 

With Alltius’ AI sales assistant, your sales team can craft personalized sales pitches, outreach emails, cross-sell pitches in seconds, aligning perfectly with customer needs to improve conversion rates by 300% or more.

With Alltius, sales teams have an expert AI assistant to rely on for their calls and daily activities, reducing the need to be present in multiple channels at once. Alltius’ AI assistants are extremely easy to use and require no training to set up and maintain.

Core Features for Sales teams:

  • Lead Qualification: Use Alltius AI sales assistant to score leads & identify ICP leads, thus helping to prioritize high-potential prospects.
  • Personalized Outreach: Alltius’ AI sales assistant can use CRM data, previous emails and sales enablement content to craft personalized email which boosts conversion rates.
  • Pitch Generation: Alltius can craft tailored pitches for the sales team based on prospect information, company documentation and use case details within seconds. 
  • Objection Handling: Alltius provides the sales team with answers to all objections within seconds during the sales call. 


Alltius’ pricing depends on your requirements. In order to get a quote, please reach out to sales@alltius.ai. Or you can start a free trial (no credit cards required). 


  • Alltius.ai emphasizes security and compliance with certifications like SOC 2 Type II and ISO 27001.
  • Can be used by your team with minimal training and effort. 
  • Can be set up in one-day. 
  • Offers a free trial
  • Completely customizable platform. 
  • Offers white-label AI sales assistant software. 
  • Product team has AI experts from CMU, Google, Amazon and more. 

Overall, Alltius.ai offers a powerful and versatile platform to equip your sales team with AI-powered superpowers.

Are you looking to use Gen AI in sales? 

Book a call to see how you can improve your sales by 3X within weeks. 


Gong AI sales assistant

Gong is a comprehensive platform that automates the capture and analysis of customer interactions across various channels, empowering sales teams with actionable insights to enhance their strategies and performance.

Core Features:

  • Automatic call recording and transcription.
  • Sales conversation analysis for insights on performance and customer engagement.
  • Deal tracking and revenue intelligence to optimize sales strategies.

Pricing: Gong tailors pricing to the team's size and needs.


Based on reviews on different platforms, Gong’s AI sales assistant users mention the following: 

  • Some metrics, like 'calls listened to', can be misleading due to partial listens being counted as full listens.
  • Limited CRM integration options, affecting seamless workflow integration.
  • While highly beneficial for sales, some users wish for more tailored insights for Customer Success roles​


Clay AI sales assistant

Clay’s AI sales assistant helps sales professionals scrape leads and automate outbound efforts with a simple to use platform. Clay uses AI to write emails, enrich leads and more. 

Core Features:

  • Lead Generation: Build targeted lead lists from over 50 data sources (LinkedIn, Github, Google Maps, etc.).
  • Enrichment: Uncover valuable insights like contact information, social media profiles, and company details.
  • Engagement: Automate outreach through email and social media, personalize messages, and track engagement.


  • Free Plan: Basic features, limited data usage.
  • Growth Plan: $49/month/user, unlimited data, advanced enrichment.
  • Enterprise Plan: Custom pricing, additional features and integrations for large teams.


  • Clay’s users mentioned that there is a learning curve associated with the platform. 
  • Clay’s AI sales assistant platform is not a complete sales engagement platform.


Otterai for sales teams

Otter.ai empowers businesses with automated, real-time transcription that transforms meetings, interviews, and presentations into actionable insights. We use it at Alltius too! 

Core Features:

  • Effortless Transcription: Capture audio from any source (meetings, calls, videos) with high accuracy.
  • Smart Collaboration: Share transcripts, assign action items, add comments, and collaborate with colleagues in real-time.
  • Actionable Insights: Generate summaries, identify key speakers, and extract keywords to surface the most important points.


  • Free Plan: Limited features, 30 minutes/month transcription.
  • Pro Plan: $8.33/month, unlimited transcription, speaker identification.
  • Business Plan: $20/month/user, advanced collaboration features, security controls.


  • Otter.ai still has issues capturing different accents and filtering background noises.
  • Offline transcription not available.

Second Nature 

Second Nature AI sales assistant

This AI-powered sales training platform simulates real-life customer interactions, providing personalized feedback and coaching to help reps hone their skills and close more deals.

Core Features:

  • Virtual Pitch Partner: Engage in realistic sales conversations with an AI that adapts to your responses, highlighting strengths and weaknesses.
  • Data-Driven Feedback: Receive in-depth analysis of your performance, including call scoring, objection handling, and value proposition delivery.
  • Personalized Learning Paths: Track progress and access targeted training modules based on your individual needs and areas for improvement.

What We Like:

  • G2 Crowd: "Second Nature has made our sales team more confident and prepared, leading to a significant increase in deals closed." This highlights the platform's effectiveness in boosting sales performance.


  • Free Plan: Limited features, 1 hour/month of practice.
  • Growth Plan: $75/user/month, unlimited practice, detailed feedback reports.
  • Enterprise Plan: Custom pricing, advanced features, dedicated support.


  • Limited free plan: May not be suitable for large teams or extensive training needs.
  • Requires internet connection: Offline practice not available.
  • Focus on individual training: May not offer team collaboration features.

Why choose Alltius to create AI sales assistants?

Here, we would like to list some reasons why you should choose Alltius as your AI sales assistant. 

  • Build diverse assistants: Integrate various knowledge sources (APIs, documents, videos) and perform tasks beyond chat (answering questions, generating content, writing emails).
  • Reach your audience everywhere: Deploy assistants on websites, Slack, and other popular channels.
  • See ROI in weeks: Create and test assistants quickly, get insights instantly, and enjoy auto-updating FAQs.
  • Affordable and efficient: Pay less than DIY projects with efficient caching, self-hosted options, and non-LLM workflows.
  • No more hallucinations: Our advanced technology ensures factual and trustworthy responses.
  • Scalable for growth: Handle thousands of queries daily with ease.
  • Industry-leading security: SOC2 & ISO certified, with private cloud options for ultimate protection.
  • Expert team at your side: Get guidance from AI specialists from CMU, BCG, Google, and Meta.

Are you ready to improve your sales conversion ratio with AI?

Book a call with our AI experts today and get an idea about how to implement AI in your organization & how Alltius will help you achieve your team’s sales quota effectively.


We hope with this blog, you had a clear idea about how to select your next AI sales assistant and some tools to kickstart your search. If you need any assistance, feel free to reach out to Alltius team to improve your sales processes with generative AI sales assistant that you can trust. 

FAQs about AI sales assistants 

What is AI sales assistant software?

AI sales assistant is a software program powered by artificial intelligence (AI) that automates tasks and provides insights to improve your sales process. It's like having a virtual assistant specifically designed for the world of sales. These assistants leverage natural language processing (NLP) to understand your needs and perform various tasks, including:

  • Lead qualification: Identify and prioritize promising leads based on predefined criteria.
  • Data entry: Automatically capture and update information from emails, calls, and other sources.
  • Email outreach: Draft personalized emails at scale, saving you time and effort.
  • Meeting scheduling: Coordinate schedules with potential clients and automate reminders.
  • Social media engagement: Respond to inquiries and nurture relationships on social media platforms.
  • Competitive analysis: Provide insights into competitor offerings and market trends.

Benefits of AI Sales Assistants

Why use an AI sales assistant? Well, there are many reasons to do so, let’s look at them. 

  • Efficiency and Automation: AI sales assistants automate repetitive tasks such as email responses, lead qualification, and meeting scheduling, allowing sales teams to focus on more strategic activities​
  • Enhanced Customer Engagement: Through personalized recommendations and targeted marketing messages, AI sales assistants offer a more engaging and satisfying customer experience. They can interact with customers across various channels, including email, social media, and chat, ensuring a consistent and unified experience​
  • Improved Sales Performance: By leveraging machine learning, predictive analytics, and smart automation, AI sales assistants help sales teams achieve their goals more efficiently. They provide valuable insights and analytics to optimize sales strategies, enhancing performance and efficiency​
  • Lead Generation and Prioritization: AI sales assistant improves lead generation by identifying potential leads and providing up-to-date contact information. Predictive lead scoring enables sales teams to prioritize prospects with a higher likelihood of conversion​
  • Sales Forecasting: AI sales assistant tools offer the ability to predict trends, foresee challenges, and adapt to market changes, bringing more predictability to sales forecasts​
  • Insights and Analytics: AI sales assistants can analyze sales trends, customer interactions, and market data to offer valuable insights, optimize sales strategies, and forecast future trends​

Challenges while using AI sales assistant

Despite the numerous benefits, there are challenges to consider, such as the need for ongoing training and monitoring, data privacy and security concerns, potential biases in algorithms, and integration challenges with existing systems​. Balancing AI automation with human interaction is crucial to avoid impersonal interactions that could negatively impact the customer experience​

​​The evolution of AI in sales is not just about adopting new technologies but also about rethinking sales strategies to leverage these tools effectively. By understanding and integrating AI sales assistants into their workflows, sales teams can significantly enhance their productivity, customer engagement, and ultimately, their sales outcomes.

AI Sales assistants use cases & examples 

But how exactly are these AI-powered tools making a difference in real-world scenarios? Let's explore some compelling use cases and concrete examples:

Lead Qualification Efficiency:

Imagine having an assistant who tirelessly analyzes website visits, social media interactions, and email engagement to identify high-value leads with laser precision. By automatically prioritizing promising prospects, AI sales assistants can free you from time-consuming research, allowing you to focus on crafting winning sales strategies for the leads that truly matter.

Personalization at Scale:

Crafting personalized emails for each prospect can feel like a herculean task. AI sales assistants come to the rescue, leveraging AI to personalize email content and greetings based on individual profiles and past interactions. This data-driven personalization fosters deeper engagement, improves conversion rates, and frees you from the repetitive email grind.

Competitive Advantage through AI Insights:

AI sales assistants can analyze competitor offerings and market trends, delivering invaluable insights to inform your sales strategy. Imagine having a real-time report on competitor strengths and weaknesses – that's the strategic edge AI assistants bring to the table.

These are just a few examples of how AI sales assistants are transforming the modern sales professional's toolkit. By automating repetitive tasks, providing valuable insights, and enabling personalized interactions, these intelligent tools empower you to work smarter, not harder, ultimately leading to increased deals and revenue.

The best AI sales assistant software in 2024
February 22, 2024

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